AMD Unleashes The ATI Radeon™ HD 2600 and ATI Radeon™ HD 2400 Series, Delivering DirectX® 10 Graphics with Built-In High-Definition Video Processing


Story by Farid - Thursday 28th June 2007, 12:12:00 PM



— ATI Radeon HD 2600 and ATI Radeon HD 2400 graphics processors available at knockout price points—


SUNNYVALE, Calif. -- June 28, 2007 --AMD (NYSE: AMD) today announced the arrival of the ATI Radeon™ HD 2600 and ATI Radeon™ HD 2400 series, the mid-range and entry-level graphics processors in the ATI Radeon™ HD 2000 series. These next-generation graphics processing units (GPU) bring premium support for Windows Vista® with feature-rich DirectX® 10 graphics1, and built-in multimedia functions for an immersive HD video experience on the PC. Ranging from USD $89-$149 (SEP) for the ATI Radeon HD 2600 series and USD $50-$85 (SEP) for the ATI Radeon HD 2400 series2, the new graphics solutions deliver compelling performance and image quality at an unbelievable price point. The ATI Radeon HD 2600 and ATI Radeon 2400 series have enjoyed broad customer adoption and are designed into a significant number of major OEM mainstream and value DirectX® 10 PCs to be shipped in 2H07.

“The ATI Radeon HD 2600 and ATI Radeon HD 2400 series drive high definition innovation to the mainstream with an incredible price and performance proposition,” said Rick Bergman, senior vice president, AMD Graphics Products Group. “With the launch of these new products, AMD is broadening the reach of The Ultimate Visual Experience™ by putting next-generation, DirectX® 10 discrete graphics technology within reach for more users than ever before.”

The ATI Radeon HD 2600 and ATI Radeon HD 2400 series deliver remarkable gaming performance and maximize the HD visual effects within Windows Vista® and DirectX® 10. The powerful second-generation unified shader architecture introduces the era of immersive HD gaming, delivering an ideal balance of high performance, advanced visual effects and breathtaking realism for both the casual and avid gamer. Gamers wanting more horsepower will discover that both series feature native ATI CrossFire™ technology, allowing for a wider variety of multi-GPU configurations.

The ATI Radeon HD 2600 series and ATI Radeon HD 2400 series provide powerful graphics performance for quick multitasking between applications with the Windows AeroTM 3D user interface. ATI Catalystâ„¢ graphics management software is certified for Windows Vistaâ„¢ and is designed for quick and easy setup of graphics, video, and multiple displays.

Both series feature the Unified Video Decoder (UVD) for advanced hardware HD video processing and HDMI with built-in HD audio controller for stunning big-screen entertainment. Home theater aficionados will be captivated by ATI Avivoâ„¢ HD technology that delivers sharp images and vibrant color fidelity for Blu-rayâ„¢ and HD DVD content.3

With support for Blu-rayTM discs and HD DVDs, CyberLink’s PowerDVD Ultra, now offers support for UVD technology from AMD, ensuring enhanced video quality with low CPU utilization.

“Through a joint effort, CyberLink and AMD are bringing high-quality video playback for the latest ATI Radeon HD 2600 and ATI Radeon HD 2400 series graphics cards,” said Alice H. Chang, CEO of CyberLink Corp. “It is quite an achievement for both AMD and CyberLink to satisfy the growing demand for high-definition video performance within the mainstream PC market.”

Using an energy-efficient 65 nm process technology to reduce power consumption, certain ATI Radeon HD 2600 series and ATI Radeon HD 2400 series models are designed to be passively cooled for a quieter home theatre experience. Availability for both products is expected in early July.

About AMD
Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving open innovation, choice and industry growth by delivering superior customer-centric solutions that empower consumers and businesses worldwide. For more information, visit www.amd.com.

Cautionary Statement
This press release contains forward-looking statements including but not limited to the performance, capabilities, compatibility and sales projections of the ATI Radeon HD 2600 and ATI Radeon HD 2400 series, including statements relating to gaming performance, multimedia capabilities, stability, graphics image, quality enhanced consumer experiences and OEM adoption, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from the company's current expectations. Assumptions applied in making, and potential risks that could cause actual results to differ materially from such forward looking statements include, among others, software and/or hardware-related issues and conflicts, that we may not be able to develop, launch and ramp new products and technologies in the volumes and mix required by the market at mature yields and on a timely basis, overall system performance and OEM design win decisions. We therefore cannot provide any assurance that such forward-looking statements will materialize. We assume no obligation to update or revise any forward-looking statement, whether as a result of new information, future events or any other reason. We urge investors to review in detail the risks and uncertainties in our Securities and Exchange Commission filings, including but not limited to the Quarterly Report on Form 10-Q for the quarter ended March 31, 2007.

1 ATI Radeon™ HD 2600 and ATI Radeon™ 2400 AGP cards will not support DirectX® 10 at launch. AMD plans for a driver update in the future to enable DirectX 10 support in these AGP cards.
2 SEP stands for suggested e-tail price. Manufacturers may sell products at different e-tail prices to accommodate their current demand and supply. Please check manufacturer Web site for more details.
3The ATI Radeonâ„¢ HD 2600 and ATI Radeonâ„¢ HD 2400 series have full support for HDMI, UVD and ATI Avivoâ„¢ HD built into the processor itself; availability in consumer products is determined by the specific solution provider (board partner, PC manufacturer or notebook vendor).

© 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, Radeon, Avivo, Catalyst, CrossFire, The Ultimate Visual Experience and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, Vista and DirectX are registered trademarks of Microsoft Corporation in the U.S. and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.

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ati ± radeon, hd, 2600, 2400