EA to organize under four labels: EA SPORTS, EA Games, EA Casual Entertainment

Story by Farid - Tuesday 19th June 2007, 11:11:00 PM

New Structure Brings Teams Closer to Customers and Speeds New Products and Services to Market

REDWOOD CITY, Calif. – June 18, 2007 – Electronic Arts Inc. (NASDAQ: ERTS)
today announced that the company will organize its business into four Labels: EA
Sports, EA Games, EA Casual Entertainment and The Sims. Each Label will operate
with dedicated studio and publishing teams focused on consumer-driven priorities.
The new structure is designed to streamline decision-making, improve global focus,
and speed new ideas to the market.

The four Labels will be organized as follows:

The Sims – Led by Label President Nancy Smith. This team created the
model on which the new organization is built. Upcoming releases include:
MySimsâ„¢ for the Wiiâ„¢ and Nintendo DSâ„¢, SimCityâ„¢ Societies, and The
Sims Castaway Stories and many more.

EA Games – Led by Label President Frank Gibeau. This label includes Need
for Speedâ„¢, Medal of Honorâ„¢, SPOREâ„¢, Battlefield, Burnoutâ„¢, Command
& Conquerâ„¢, The Simpsonsâ„¢ and more. EA Games will also be home to the
EA Partners publishing business.

EA Casual Entertainment – Led by Label President Kathy Vrabeck. This
team will focus on lighter, more accessible games for families and new
consumers. The portfolio will include EA franchises and games such as
Harry Potterâ„¢, Boogieâ„¢ and others. This group will also be home to EA
Mobile™ and EA’s casual suite of online games, Pogo.com™.

EA SPORTS – Without question, the strongest brand in interactive
entertainment. This team is responsible for many of the company’s flagship
franchises including Madden NFL, NBA Live, FIFA Soccer, Tiger Woods PGA
TOUR®, NHL® Hockey and NASCAR®. EA Executive Vice President Joel
Linzner will oversee this group until a president of EA Sports is announced.

The four Labels will be supported by two new groups: Central Development Services
and Global Publishing. Central Development Services, led by Executive Vice
President John Schappert, will include leadership on technology, operations, EA’s
online platform, and the office of the Chief Creative Officer. EA Global Publishing will
be responsible for strategic planning, field marketing, sales and distribution in Asia,
Europe, Latin America and North America.

The new structure maintains worldwide support teams for Finance, IT, Legal and
Human Resources.

“This transition will be implemented over the course of the coming months,” said EA
Chief Executive Officer John Riccitiello. “EA is privileged to have a deep bench of
proven talent and our new structure encourages people to bring great ideas into the
market more quickly. There will be more games and services for core consumers
and new gamers and better focus on operational efficiency.”


About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading
interactive entertainment software company. Founded in 1982, the company develops,
publishes, and distributes interactive software worldwide for video game systems, personal
computers, cellular handsets and the Internet. Electronic Arts markets its products under four
brand names: EA SPORTSâ„¢, EAâ„¢, EA SPORTS BIGâ„¢ and POGOâ„¢. In fiscal 2007, EA
posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's
www.ea.com. More information about EA's products and
homepage and online game site is
full text of press releases can be found on the Internet at

EA, EA SPORTS, EA SPORTS BIG, POGO, Pogo.com, EA Mobile, The Sims, MySims, SimCity, Need
for Speed, Medal of Honor, Spore, Burnout, Command & Conquer and Boogie, are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL,
NBA, NHL, NASCAR, Tiger Woods, PGA TOUR and FIFA are trademarks or other intellectual property
of their respective owners and used with permission. Simpsons TM & ©2007 Twentieth Century Fox
Film Corporation. HARRY POTTER characters, names and related indicia are trademarks of and ©
Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. Wii and Nintendo DS are
trademarks of Nintendo. All other trademarks are the property of their respective owners.

Some statements in the future tense contained in this release are forward-looking statements that are
subject to change. These forward-looking statements are subject to risks and uncertainties that could
cause actual events or actual future results to differ materially from the expectations set forth in the
forward-looking statements. Some of the factors which could cause the Company’s results to differ
materially from its expectations are described in the Company’s Annual Report on Form 10-K for the
year ended March 31, 2007. These forward-looking statements speak only as of the date of this release
and Electronic Arts assumes no obligation and does not intend to update these forward-looking


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