NVIDIA Premieres Its First Short Film “The Plush Lifeâ€
Story by Geo - Tuesday 07th August 2007, 07:07:00 PM
FOR IMMEDIATE RELEASE:
NVIDIA PREMIERES ITS FIRST SHORT FILM
“THE PLUSH LIFEâ€
SAN DIEGO, CA—SIGGRAPH
2007—August 7, 2007—Lundo and Flint, two plush characters with a penchant for joyriding in
their 1969 Buick Electra, find themselves on a unforgettable journey in the new
NVIDIA Corporation (Nasdaq: NVDA) animated short film “The Plush Life,†which
is set to make its debut today at SIGGRAPH 2007 in San Diego, CA (NVIDIA booth
513).
The brainchild of animator Timothy Heath of the NVIDIA
Digital Film Group, “The Plush Life†is the first in a planned series of
animated short films that will showcase the advanced rendering features of
NVIDIA®
Gelato®
GPU-accelerated rendering software.
From concept to final renderings, The Plush Life animation evolved over a period of seven
months. Modeled and animated with Autodesk Maya 3Dsoftware, the film was
rendered entirely in Gelato Pro software on NVIDIA Quadro® professional graphics boards,
utilizing the program’s advanced features such as depth-of-field, motion blur,
ambient occlusion, and raytraced reflections. Also incorporated into the
animation is subsurface scattering, which allows materials to absorb and
scatter light, depth-of-shadows for rendering of the hair, and new shader
technology used to create the velvety appearance of the “
“The Plush Life†will give attendees a firsthand look at the
advanced rendering features of Gelato software, and a glimpse of future
rendering technology from NVIDIA, powered by the latest NVIDIA Quadro solutions.
View “The Plush Life†on the NVIDIA Gelatozone Web site at www.nvidia.com/gelatozone .
About Gelato
Originally developed to render film and broadcast visual
effects and animation, Gelato is well-suited for any 3D software application,
including Autodesk Maya and Autodesk 3ds Max®, which requires high-quality
rendering for animation, game development, CAD, industrial design, and
architecture.
Gelato 2.2 is available as a free Internet download at www.nvidia.com/gelatozone . Gelato
Pro 2.2, priced at $1500, offers advanced rendering features and greater
scalability for professional production pipelines. Volume pricing and
educational discounts are also available. Gelato 2.2 and Gelato Pro 2.2
currently support the Windows XP and Linux operating systems running on NVIDIA
Geforce 5200 graphics or higher and Quadro professional graphics solutions.
Gelato Pro is certified and supported on NVIDIA Quadro solutions only.
NVIDIA Corporation
NVIDIA Corporation is the worldwide leader in programmable
graphics processor technologies. The Company creates innovative,
industry-changing products for computing, consumer electronics, and mobile
devices. NVIDIA is headquartered in
Certain statements in this
press release including, but not limited to, statements as to: the benefits,
uses, impact, performance and features of NVIDIA Gelato GPU-accelerated
rendering software and NVIDIA Quadro professional graphics boards; and
information regarding pricing and availability are forward-looking statements
that are subject to risks and uncertainties that could cause results to be
materially different than expectations. Such risks and uncertainties include,
but are not limited to, software or manufacturing defects; developments of new
products and technologies by competitors; unexpected loss of performance when
system builders integrate NVIDIA products and technologies; the impact of
competitive products and pricing alternatives; changes in industry standards
and interfaces; as well as other factors detailed from time to time in the
reports NVIDIA files with the Securities and Exchange Commission including its
Form 10-Q for the fiscal period ended April 29, 2007. Copies of reports filed
with the SEC are posted on our website and are available from NVIDIA without
charge. These forward-looking statements are not guarantees of future
performance and speak only as of the date hereof, and, except as required by
law, NVIDIA disclaims any obligation to update these forward-looking statements
to reflect future events or circumstances.
###
Copyright® 2007 NVIDIA
Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Gelato, Quadro and
GeForce are trademarks or registered trademarks of NVIDIA Corporation in the
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