[Kaotik]

Originally Posted by lanek

huum, i can be wrong, but the 12/09 is what i remember.

That's Apple releasing iPhone 5

[Rangers]

the 12th is my understanding as well.

[Blazkowicz]

this is funny, after so much common wisdom about how 960 SP is crap, it gets out and it's basically a Pitcairn.

the review is stupid sure, giving us those incredible framerates (for all boards) on high settings and high resolution.. and then revealing AA and even AF were out (unclear, because some games put AF 8x or 16x as part of their high settings I hope)

this then gives a 10% lead for 7870, but not for all games (some are left out as an exercise for the reader, the author could explain why but the margin is not big enough)

I'm still pleased by the number . really, all cards are amazingly well matched.
do you people think there nvidia picks their clocks accordingly? (perhaps cynically, after winning the flagship mindshare)

the author is wrong right at the beginning of the article, too. there are two nvidia models left to launch, not just the GTX 650. we expect GTX 650 (full blown gk104 card) and GTK 650 ti (crippled gk106).

I know midrange cards are boring to some (those are midrange) but there's actually a market for them. one expected crippled gk106 card is even still 192bit gddr5. 128bit model is perhaps OEM or SE variant. either is tons better than the crappy 550 ti.

a sub-75W card future proofed with 2GB, that beats a 7770 and runs Source and Blizzard games at 2560x1440 if you want to, that could be a salivating proposition if it's marketed. there are many "family gamers" who do upgrade their piece of crap but powerful PC with a graphics card. some of them are stuck with their 1440x900 until it dies anyway.

[Rangers]

I doubt it will beat a 7870 by 10% when in a few reviews the 660 Ti loses to 7870...

I hope it continues to push 7870/50 prices down though.

[xDxD]

Why a company that has a better product than competitor cuts its price? Because that product isn't better (in term of performance most of all, speaking about vgas) than the one of competitor

[Kaotik]

Originally Posted by xDxD

Why a company that has a better product than competitor cuts its price? Because that product isn't better (in term of performance most of all, speaking about vgas) than the one of competitor

Performance isn't the only factor affecting pricing

[silent_guy]

Originally Posted by xDxD

Why a company that has a better product than competitor cuts its price?

Because it may result in higher total revenue? Because the better product may be perceived as not better by the consumers? Because an otherwise similar product of one vendor don't quite have the same cachet as the other? Because one product looks better than the other? Because consumers are simply not familiar enough with your brand? Because some classes of consumers want to pay exorbitant prices for inferior products just to show to others that they can? Because consumers trust your brand more?

There are tons of reasons and a million examples for pretty much all products in existence that you manage to miss. GPUs are no different.

[xDxD]

Originally Posted by silent_guy

Because it may result in higher total revenue? Because the better product may be perceived as not better by the consumers? Because an otherwise similar product of one vendor don't quite have the same cachet as the other? Because one product looks better than the other? Because consumers are simply not familiar enough with your brand? Because some classes of consumers want to pay exorbitant prices for inferior products just to show to others that they can? Because consumers trust your brand more?

There are tons of reasons and a million examples for pretty much all products in existence that you manage to miss. GPUs are no different.

we are not talking about generic marketing rules, we are talking about products made for a specific segment of consumers, often aware of specs of the vga they are buying...the only good reason by me is maintain/increase market share

[silent_guy]

Originally Posted by xDxD

we are not talking about generic marketing rules, we are talking about products made for a specific segment of consumers, often aware of specs of the vga they are buying...the only good reason by me is maintain/increase market share

In the case of GPUs?
Nvidia has stronger brand than AMD.
Speculative: Nvidia GTX690 will look better than AMD 7990.
Nvidia Kepler GPUs have the reputation of being faster for the same segment (even if not always the case.)
(And that's not taking into account technical factors where Nvidia is actually better.)

A famous person once said that you don't build a brand by lowering prices, but the reality is that GPU performance by itself is not sufficient for AMD to sell the same volume.

[jimbo75]

Considering how many people across gaming forums list their new PC's with 560 Ti's, it's pretty obvious that the average gpu buyer doesn't have a clue.

[Otto Dafe]

Another aspect is that it's difficult to erode market share, because people tend to choose a brand they trust. If at a certain point in time two companies release good products, and company A has 90% market share and company B has 10%, there's no reason it shouldn't stay that way. To gain market share, company B not only has to persuade you that their product is better, they have to convince you that it's worth abandoning your heretofore positive experience with company A.

Beyond3ders tend to downplay that personal experience angle because we're chatting about the players in the industry all the time, but it's very significant. For a lot of people switching to the other side would be like you or I buying an off-brand PSU. And then imagine the PSU has better specs and it's somewhat cheaper.

[xDxD]

Let me see...why when Amd launched 4870 Nvidia cuts immediately gtx280's price? The brand Nvidia wasn't strong enough?

[Chalnoth]

Originally Posted by jimbo75

Considering how many people across gaming forums list their new PC's with 560 Ti's, it's pretty obvious that the average gpu buyer doesn't have a clue.

Why? The 560 Ti is a pretty decent card.

[jimbo75]

Originally Posted by Chalnoth

Why? The 560 Ti is a pretty decent card.

While still being inferior in every way to the 7850.

[silent_guy]

Originally Posted by xDxD

Let me see...why when Amd launched 4870 Nvidia cuts immediately gtx280's price? The brand Nvidia wasn't strong enough?

Exactly.

A stronger brand can command a higher price. Say 10-20%? In the case of 4870 vs. GTX280, the price difference was WAY higher than that.

(I love the way you phrased this as a gotcha!)

[liolio]

That's page is interesting.

[xDxD]

However...http://wccftech.com/nvidia-planning-...rce-gtx-660ti/

Perhaps 660ti isn't better than 7950 overall Lol

[Alexko]

Originally Posted by xDxD

However...http://wccftech.com/nvidia-planning-...rce-gtx-660ti/

Perhaps 660ti isn't better than 7950 overall Lol

Well, that's not a very substantial cut, but I'll take it.

[A1xLLcqAgt0qc2RyMz0y]

Originally Posted by xDxD

However...http://wccftech.com/nvidia-planning-...rce-gtx-660ti/

Perhaps 660ti isn't better than 7950 overall Lol

How convenient that you forgot the $60 game coupon Nvidia included with each GTX660Ti. That made the cost to be more like $240.

So if the price drop to $279 (a $20 reduction) does not include the game coupon then Nvidia actually makes $40 more per sale.

[kalelovil]

Originally Posted by A1xLLcqAgt0qc2RyMz0y

How convenient that you forgot the $60 game coupon Nvidia included with each GTX660Ti. That made the cost to be more like $240.

So if the price drop to $279 (a $20 reduction) does not include the game coupon then Nvidia actually makes $40 more per sale.

The 7950 and 7870 also included a coupon for a popular game with a retail price of US$60, so I fail to see your point.
AMD and Nvidia will also be paying a lot less than full price for each game coupon.

[UniversalTruth]

Originally Posted by xDxD

Let me see...why when Amd launched 4870 Nvidia cuts immediately gtx280's price? The brand Nvidia wasn't strong enough?

Originally Posted by silent_guy

A stronger brand can command a higher price. Say 10-20%? In the case of 4870 vs. GTX280, the price difference was WAY higher than that.

Weeeell, this is true. With a but..

But, there is a significant human pshychology influence on it as well, me thinks. Kind of people were already tired or bored by NV's domination. At that period of time NV commanded the game and it was very surprising what ATi managed to do.

So, I'd prefer to think that the best what AMD could do now is to invest and sponsor in market share. I thought this was a very price sensitive part of the market, with a very high influence and pressure by people for lower prices. However, both AMD and NV dare to keep these prices awfully high with a big difference compared to previous generations...

Totally opposite to what most companies do. F*ck those ultra expensive new technologies.

[xDxD]

http://videocardz.com/34829/geforce-...ormance-charts

[green.pixel]

Originally Posted by jimbo75

While still being inferior in every way to the 7850.

Maybe they bought the 560 before 7850 was available.

[karlotta]

Originally Posted by jimbo75

While still being inferior in every way to the 7850.

Except ; OGL, LINUX, Actual College CS work with CUDA cores...

[jimbo75]

Originally Posted by karlotta

Except ; OGL, LINUX, Actual College CS work with CUDA cores...

Considering how many people across gaming forums list their new PC's with 560 Ti's, it's pretty obvious that the average gpu buyer doesn't have a clue.

Highlighted the important information that you missed.